Only having to get started, Jim Penman began a part-time lawnmowing venture while earning his PhD in college. He launched Balwyn Gardening, which was later renamed Jim’s Mowing, as a complete venture in the early 80′s. The Jim’s business was enough of a success to be replicated over other sectors, with Jim establishing divisions for all manner of company and household services between 1994 and today. He initially planned just at taking on subcontractors, yet his business grew and Jim slowly began to specialize in the founding and promoting of lawn mowing routes – having more than a hundred after a few years.
By the end of the ’80s Jim Penman made his company a franchise and since then the growth of Jim’s company has been quick. The conversion to full franchising began from a want to provide great customer service, and together with the threat of competition from the arrival of VIP Home Services group.
Starting with this humble start, at first with the notion of earning “a few bucks” by cutting other people’s yards, Jim’s Mowing has grown to Australia’s biggest lawn mowing franchise. The franchise proved surprisingly successful, with over sixty Franchisees functional by the end of the year and a presence in all Australian states within three years. From being small and comparatively unknown, it has become the largest and best known lawn mowing brand on the planet.
Jim’s Cleaning was launched after then, and was then to be followed by dog wash, handyman, fencing and about a dozen different offices which now managed in Canada, New Zealand, Australia and great Britain. Recently, Jim’s has started a number of new departments. Every one of these are operated as joint ventures, with experienced folks supplying their practical expertise and Jim’s focusing on the administration and franchising side. It’s been a tremendously winning operation. Dedication to customer service found this company increase at a rapid rate having more customers than a single individual could efficiently control, prompting Jim to commence franchising in 1989.
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He is currently busy with the daily operating of the franchises and supplies continuing assistance to franchise owners and customers alike. His personal contact is demonstrated by meeting every new franchise owner getting training at the National Office.